Evaluation of e-commerce service quality using the analytic hierarchy process

Abstract

Bu tezde, E-Ticaret ve web sitesi tasarımı hakkında bir anket yaptık ve altı tane uluslararası ayakkabı firmasının web sitelerini Expert Choice program ile analiz ettik Anahtar Kelimeler: Web tasarım, Müşteri, Satıcı, Analitik Hiyerarşi Süreci, Arama Motoru Optimizasyonu

Recent developments in the fields of Internet and Information Technology have led torenewed interest extraordinary in electronic commerce in societies. Electroniccommerce is supporting of customers, supplying of services and commodities, portionof business information, manages business transactions and maintaining of bondbetween suppliers, customers and vendors by devices of telecommunication networks. In the new global business companies and institutions providing merchandise andservices, synchronously with evolution of the world in field of electronic commerce arein effect to change the logical and physical structure of their organization in this area. On the other hand, our world is changing day by day, demand of people are changingand increasing synchronously with it, and need to a reference, and resource of accurateinformation is a request of each society. One of the most developments in recent decades is in field of computer science especially in web designing. Web designing has many criteria and if designer does not sufficient attention to them, itivis possible causes to a negative and inverse result. Today Internet is an inseparable part of our life and we doing majority of our works with it. Therefore, satisfying confidence of customers is a vital goal for producers and vendors. The majority customerssearching their needs in famous engine searches because they do not like to spend themtime. Hence, to have a strong website be update with new techniques and newdevelopments is inevitable.In this paper, we discussed about the Electronic Commerce, designing of commercial websites and required techniques for this work. Analytic Hierarchy Process is aflexible, powerful and simple way to make decisions and can be used between the options in situations where opposite criteria makes it difficult to choose. It also solves all of the complexities by using focus on problems gradually. In fact it turns a multidimensional problem into a one-dimensional problem and they will became to understandable. In addition, this property can be used to combine andunify scattered opinions by regarding their importance. In this thesis, we do surveyabout E-Commerce and website designing and we analyzed the websites of sixinternational shoes company by Expert Choice.Keywords: Electronic Commerce, Website Design, S e a r c h E n g i n e O p t i m i z a t i o n , Analytic Hierarchy Process, Customer, Vendo