Popular culture representation on youtube: An analysis on Youtube rewinds

Abstract

Bu çalışma özellikle `Youtube'daki Popüler Kültür Temsili ve Bu Temsilin Evrimi`ne yoğunlaşmaktadır. Popüler kültür konusunda Youtube'un konumunu belirlemek için yöntemim, sırası ile 2010 YouTube Rewind: Year in review`, YouTube Rewind: Year in Review 2011`, `Rewind YouTube Style 2012`, `Youtube Rewind: What does 2013 Say?`, `Youtube Rewind: Turn Down for 2014`, `YouTube Rewind: Now Watch Me 2015` and `Rewind 2016: The Ultimate 2016 Challenge` isimlerindeki 7 Youtube Rewind videosuna içerik analizi yapmayı içermektedir.

My thesis specifically focuses on `Popular Culture Representation on YouTube and the Evolution of the Representation` and to point out Youtube's position when it comes to popular culture, my methodology includes applying a content analysis on all 7 YouTube Rewind videos which are 2010 YouTube Rewind: Year in review`, YouTube Rewind: Year in Review 2011`, `Rewind YouTube Style 2012`, `Youtube Rewind: What does 2013 Say?`, `Youtube Rewind: Turn Down for 2014`, `YouTube Rewind: Now Watch Me 2015` and `Rewind 2016: The Ultimate 2016 Challenge.`, respectively.