Abstract
138 SUMMARY When the economic history of the developped countries are examined, it is clear that the small business play an important role in their development. But the most important situation is that they are still alive in spite of economic crises in 1970' s. After 1980, the small business idea sperad around the world. Nowadays, the most important problem of the small business is marketing and promotion. The coordination at the o production and marketing function and production according to the consumer demand are the solutions of the problem. For this reason. in this study will be tried to analyze the coordination of the production and the marketing functions and Japonese and Turkish examples will be examined. In the first part, definitions and features of the small business were studied. After that definition of small business a in Japan and Turkey were examined. At the end of this part the definition was evaluated. In the second part the structure of production and mar keting functions of small business were examined and the c coordination of these functions was given.139 In the third part, the realisation of production and marketing functions in Japonose and. Turkish small business was examined and the proposition for Turkey were given. In the fourth part, the Huglu model, as a satisfactory example of the production and marketing functions coordination was examined. Small business are realizing their production and marketing function's coordination by two ways. -As unique -With other businesses. But the realization of production and marketing function coordination by uni ue manner is both difficult and expensive, so the second way is more suitable. Since competition in international markets raise, the usage of the hi tech production techinque and specialization, sperad, cooperation must be applied for alive in markets. Cooperation may be realized with large business or with other small business. For the coordination of production and marketing functions, subcontracting and export grouping are most useful types of cooperation.140 In Huglu model, the coordination of production and mar keting functions is solved by cooperative. 320 small business work coordinally.
