Kurumsal kimlik oluşturmada halkla ilişkilerin önemi Özdilek örneği
dc.contributor.advisor | Dikme, Hüseyin | |
dc.contributor.author | Uslu, Pelin | |
dc.date.accessioned | 2020-12-29T13:33:54Z | |
dc.date.available | 2020-12-29T13:33:54Z | |
dc.date.submitted | 2006 | |
dc.date.issued | 2018-08-06 | |
dc.identifier.uri | https://acikbilim.yok.gov.tr/handle/20.500.12812/428751 | |
dc.description.abstract | AbstractTHE IMPORTANCE OF PUBLIC RELATIONS IN FORMİNG AN CORPORATEIDENTITY THE EXAMPLE OF `ÖZDİLEK'Pelin USLUThe aim of this research is to investigate how the components that form a corporateidentity such as corporate philosophy, communication, design in and treatments are reflectedin Özdilek.Özdilek which has been serving since 1971 and becomes the first in Turkey and tenth inthe world in its field was chosen a suitable and current sample in `the importance of publicrelations in forming a corporate identity' in terms of practical usage and in theory. Thenecessary information for this research has been collected via speaking to Ahmet İri, managerof Özdilek- Kocaeli, who takes part in the team of appling corporate identity. The booklets,which were prepared by Özdilek, were also used to get information.The hypothesis of the reserch;it was stated that public relations took a corporate identitysample studying which was applied in Özdilek Shopping centre and Textile Industry A.Ş.Key Words: Corporate identiy, philosophy, communication, treatment, desingPDF created with pdfFactory Pro trial version www.pdffactory.comÖzetKURUMSAL KİMLİK OLUŞTURMADA HALKLA İLİŞKİLERİN ÖNEMİ`ÖZDİLEK' ÖRNEĞİPelin USLUBu araştırmanın amacı, kurum kimliğini oluşturan unsurların; kurum felsefesi, kurumsaliletişim, kurumsal dizayn ve kurumsal davranışın Özdilek'te nasıl yansıtıldığını incelemektir.1971 yılından bu yana hizmet veren, faaliyet gösterdiği alanda Türkiye'de birinci;dünyada onuncu sırada yer alan Özdilek'de kurum kimliği uygulama çalışmaları, tezimizinkonusu olan ` Kurumsal Kimliğin Oluşturulmasında Halkla İlişkilerin Önemi'nin teorikaçıdan literatür taraması yanında, uygulama noktasında güncel bir örnek olarak görülmüştür.Bu noktada gerekli bulguların elde edilmesi için, kurum kimliği uygulama ekibinde yer alanÖzdilek Kocaeli şubesi İşletme Müdürü Ahmet İri ile görüşme tekniği kullanılarakgerçekleştirilmiştir. Bunun yanında Özdilek Alışveriş Merkezleri ve Tekstil Sanayi ve A.Ş.tarafından hazırlanan kurumsal kimlik el kitabından da yararlanılmıştır.Araştırmanın hipotezi; Özdilek Alışveriş Merkezleri ve Tekstil Sanayi A.Ş.'de uygulananörnek olay çalışmasında kurum kimliği oluşturulması sürecindeki halkla ilişkilerin çok önemlibir rol üstlenmesi olarak belirlenmiştir.Anahtar Kelimeler: Kurum kimliği, felsefe, iletişim, davranış, dizayn.PDF created with pdfFactory Pro trial version www.pdffactory.com | |
dc.description.abstract | AbstractTHE IMPORTANCE OF PUBLIC RELATIONS IN FORMİNG AN CORPORATEIDENTITY THE EXAMPLE OF `ÖZDİLEK?Pelin USLUThe aim of this research is to investigate how the components that form a corporateidentity such as corporate philosophy, communication, design in and treatments are reflectedin Özdilek.Özdilek which has been serving since 1971 and becomes the first in Turkey and tenth inthe world in its field was chosen a suitable and current sample in `the importance of publicrelations in forming a corporate identity? in terms of practical usage and in theory. Thenecessary information for this research has been collected via speaking to Ahmet İri, managerof Özdilek- Kocaeli, who takes part in the team of appling corporate identity. The booklets,which were prepared by Özdilek, were also used to get information.The hypothesis of the reserch;it was stated that public relations took a corporate identitysample studying which was applied in Özdilek Shopping centre and Textile Industry A.Ş.Key Words: Corporate identiy, philosophy, communication, treatment, desingPDF created with pdfFactory Pro trial version www.pdffactory.com | en_US |
dc.language | Turkish | |
dc.language.iso | tr | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.rights | Attribution 4.0 United States | tr_TR |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
dc.subject | Halkla İlişkiler | tr_TR |
dc.subject | Public Relations | en_US |
dc.title | Kurumsal kimlik oluşturmada halkla ilişkilerin önemi Özdilek örneği | |
dc.title.alternative | The importance of public relations in forming an corporate identity the example of Özdilek | |
dc.type | masterThesis | |
dc.date.updated | 2018-08-06 | |
dc.contributor.department | Diğer | |
dc.identifier.yokid | 171659 | |
dc.publisher.institute | Sosyal Bilimler Enstitüsü | |
dc.publisher.university | KOCAELİ ÜNİVERSİTESİ | |
dc.identifier.thesisid | 204461 | |
dc.description.pages | 162 | |
dc.publisher.discipline | Diğer |