Field study on the marketing activities for exporting and export behavidur of ready made garment firms

Abstract

In this thesis, export behaviour and followingmarketing policies and problems faced by textile firn~exporting ready-mode garments will be analyzed in two sizegroups based on their number of employees and inthree experience groups based on length of time of theirexposure to export experience. The differences andsimilarities in terms of the two size and three experiencegroups are analyzed. The study includes the literaturereview and field study which is conducted through aquestionnaire. The interpretation of the computer analyzeddata is done and the implications for marketers andacademicions are presented.