Personalized advertisement assignment system
| dc.contributor.advisor | Kılıç, Kemal | |
| dc.contributor.author | Bozkurt, Onur | |
| dc.date.accessioned | 2020-12-10T07:36:58Z | |
| dc.date.available | 2020-12-10T07:36:58Z | |
| dc.date.submitted | 2009 | |
| dc.date.issued | 2018-08-06 | |
| dc.identifier.uri | https://acikbilim.yok.gov.tr/handle/20.500.12812/217390 | |
| dc.description.abstract | Bu tez, 3 boyutlu sanal ortam gelistirmis bir sirketin reklam gelirlerininmaksimize edilmesi için bütünsel bir yaklasım sunmaktadır. Bu bütünsel yaklasımçerçevesinde kisiye özel reklamcılık için bir is modeli gelistirilmis, is modelimatematiksel programlama ile sunulmus ve kisisel reklam problemi için sezgiselmetodlar önerilmistir. Önerilen sezgisel metodlar gelistirilmis ve bu metodlarınperformansları farklı test kosulları altında karsılastırılmıstır. | |
| dc.description.abstract | This thesis presents a comprehensive framework which will be used tomaximize the advertising revenues of a company that develops a 3-D virtual realitysocial platform. The comprehensive framework includes the development of apersonalized advertising business model for the company, representation of the businessmodel with a mathematical program and proposing a set of heuristic solutions for thepersonalized advertising problem. The proposed heuristics are developed and theirperformances are compared with an experimental analysis under various conditions. | en_US |
| dc.language | English | |
| dc.language.iso | en | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights | Attribution 4.0 United States | tr_TR |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Endüstri ve Endüstri Mühendisliği | tr_TR |
| dc.subject | Industrial and Industrial Engineering | en_US |
| dc.title | Personalized advertisement assignment system | |
| dc.title.alternative | Kişisel reklam atama sistemi | |
| dc.type | masterThesis | |
| dc.date.updated | 2018-08-06 | |
| dc.contributor.department | Endüstri Mühendisliği Anabilim Dalı | |
| dc.subject.ytm | Optimization | |
| dc.identifier.yokid | 355774 | |
| dc.publisher.institute | Mühendislik ve Fen Bilimleri Enstitüsü | |
| dc.publisher.university | SABANCI ÜNİVERSİTESİ | |
| dc.identifier.thesisid | 259031 | |
| dc.description.pages | 77 | |
| dc.publisher.discipline | Diğer |
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