Abstract
The purpose of the study is to determine the visual identity, which is a part of corporateidentity, of cafes located and determine the interior architecture practices done in thesecafes. By taking this into attention, while visual identity are being created in these cafeswhich subjects are becoming more important will be shown and the connection betweenidentity and place will be analyzed.In the first part of the study, defintion, history, structures, interactive areas and factors ofcorporate identity were emphasized.In the second part of the study, the elements of corporate design, the link between corporateidentity and place, and the creation process of the brand were analysed.In the third part of the study, interior architecture criterias in cafes are separately analysed.In the fourth part of the study, the process of corporate identity creation of cafes located inIstanbul were handled, and the architecture and interior architecture criterias wereseparately analysed.In the final part of the study, by handling the interior architecture criterias (material,furniture, ligthening, colour) of cafes located in Istanbul, the common and differentcharacteristics of these cafes were introduced and comments were made. Finally, it can beseen that the studies done for interior architecture design in cafe branches have a great placefor creating corporate identity.Key words: Identity, corporate identity, visual identity, brand and interior area.
