Gayrimenkul sektöründe mimari ve tasarımın pazarlama yönetiminde önemi
| dc.contributor.advisor | Yıldırım, Figen | |
| dc.contributor.author | Sözer, Nurhan | |
| dc.date.accessioned | 2020-12-04T18:39:24Z | |
| dc.date.available | 2020-12-04T18:39:24Z | |
| dc.date.submitted | 2016 | |
| dc.date.issued | 2018-08-06 | |
| dc.identifier.uri | https://acikbilim.yok.gov.tr/handle/20.500.12812/96046 | |
| dc.description.abstract | Bu çalışmada gayrimenkul pazarlama kavramı ele alınmıştır. Gayrimenkul pazarlamada mimari ve tasarımın satışlara etkisi detaylıca irdelenmiş ve pazarlamadaki önemi incelenmiştir. Ayrıca gayrimenkul sektöründe modern pazarlama tekniklerinden ve güncel eğilimlerden bahsedilmiştir.Anahtar Kelimeler: Gayrimenkul Pazarlama, Mimarlık ve Tasarım, İnşaat Sektörü, Tutundurma Politikaları, Pazarlama Karması | |
| dc.description.abstract | This study has focused on the real estate marketing concept. Effects of the architecture and design on sales has been examined in detail and the importance of marketing in real estate marketing is analyzed. Also the modern marketing techniques and the current trends in the real estate sector has mentioned, a study has made on the marketing policies.Key Words: Real Estate Marketing, Architecture and Design, Building Industry, Promotion Policies, Marketing Mix | en_US |
| dc.language | Turkish | |
| dc.language.iso | tr | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights | Attribution 4.0 United States | tr_TR |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | İşletme | tr_TR |
| dc.subject | Business Administration | en_US |
| dc.title | Gayrimenkul sektöründe mimari ve tasarımın pazarlama yönetiminde önemi | |
| dc.type | masterThesis | |
| dc.date.updated | 2018-08-06 | |
| dc.contributor.department | İşletme Anabilim Dalı | |
| dc.subject.ytm | Marketing | |
| dc.subject.ytm | Marketing management | |
| dc.subject.ytm | Construction sector | |
| dc.subject.ytm | Real estates sector | |
| dc.subject.ytm | Architectural | |
| dc.subject.ytm | Design | |
| dc.identifier.yokid | 10125435 | |
| dc.publisher.institute | Sosyal Bilimler Enstitüsü | |
| dc.publisher.university | İSTANBUL TİCARET ÜNİVERSİTESİ | |
| dc.identifier.thesisid | 438974 | |
| dc.description.pages | 121 | |
| dc.publisher.discipline | Diğer |
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