The `converge` vs., fragmentation dilemma in metaphoric analysis of organizations

Abstract

ÖZET ORGANİZASYONLARIN 'BENZETME' ANALİZİNDE ORTAYA ÇIKAN GERÇEĞİN 'BİRLEŞME' VE 'AYRILMA' ÇIKMAZI 1993 YILINDA, ANFA LTD. ŞİRKETİNİN SEKİZ FARKLI 'BENZETME' - METAPHOR - YÖNTEM İLE ORGANIZASYONEL YAPISI ARAŞTIRILMIŞTIR. SEKİZ FARKLI BENZETME -METAPHOR- YÖNTEMİ GARETH MORGAN NTN 1986 YILINDA ÇIKARDIĞI `IMAGES OF ORGANIZATION` KİTABINDA TANITILMIŞTIR. BU BENZETMELER SIRASI İLE 'MAKİNE GİBİ OLAN ORGANİZASYONLAR', 'ORGANİZMA GİBİ OLAN ORGANİZASYONLAR', 'BEYİN GİBİ....', 'KULTUR GİBİ....', 'POLİTİK SİSTEMLER GİBİ....', 'RUHİ HAPİSHANELER GİBİ....', ' SÜREKLİ DEGISIM VE DONUSUM GİBİ....', VE 'HAKİMİYET ARAÇLARI GİBİ....'. BENZETME YÖNTEMİ POSTMODERN BİR YAKLAŞIM ICERIR. POSTMODERN YAKLAŞMA GORE ORGANIZASYONAL ANALİZLER 'RESMİ' ORGANIZASYONAL GERÇEKTEKİ BİR TAKIM DENGESİZLİKLERİ BULMALIDIR VE BU DENGESİZLİKLERDEN 'RESMİ GERÇEK' TARAFINDAN BASTIRILAN 'FARKLILIĞI' ORTAYA ÇIKARMAKTIR. YAPILAN SEKİZ 'BENZETME' YONTEMLI ANALIZ BU 'FARKLILIĞI' BULMAK ICIN YAPILMIŞ BİR DENEYDİR. BU TEZ, YAPILAN DENEYİN SONUÇLARINA BAKARAK 'GERÇEĞİN' FARKLILIKLARDAN OLUŞUP OLUŞMADIĞINI SORGULAR. ANAHTAR SÖZCÜKLER: POSTMODERNIZIM ?BENZETME' - METAPHOR ORGANIZASYONEL ANALIZ

ABSTRACT THE 'CONVERGE' VS. 'FRAGMENTATION' DILEMMA IN METAPHORIC ANALYSIS OF ORGANIZATIONS Eight different organizational studies were performed on ANFA, Ankara Fair Limited Company through the lenses of Morgan's(1986) metaphors in 1993 before the municipality elections that changed the political party in charge of the municipality. These eight organizational studies were done through eight different metaphors which were introduced in Gareth Morgan's book, `Images of Organizations`. These were Organizations As 'Machines', 'Organisms', 'Brain', 'Culture', 'Political Systems', 'Psychic Prisons', 'Flux & Transformation' and 'Instruments of Domination'. The metaphoric organizational analysis are considered part of the postmodern approach. According to this approach, the organizational analysis should be able to find the 'instabilities' of the 'formal' reality of the organization to uncover the 'difference' - multi-dimensions of the organizational reality. The eight metaphoric studies were designed as an experiment. The purpose of this study to test this postmodern proposition of a multifaceted representational reality. KEY WORDS: Postmodernism Metaphors Organizational Analysis