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The role of pricing strategies on consumer purchasing decisions

dc.contributor.advisorPatır, Sait
dc.contributor.authorSaadi, Hangaw Kareem
dc.date.accessioned2020-12-04T09:32:11Z
dc.date.available2020-12-04T09:32:11Z
dc.date.submitted2017
dc.date.issued2019-01-20
dc.identifier.urihttps://acikbilim.yok.gov.tr/handle/20.500.12812/70880
dc.description.abstractBu tez, Diwan grup şirketlerindeki (DGC) tüketici satın alma kararlarına (CPD) ilişkin fiyatlandırma stratejilerinin (PS) rolü üzerine odaklanmaktadır. Anket yontemi uygulanmistir. Orneklem olarak (320)kisiye ulasilmistir. Anket sorulari 29 sorudan olusmustur. Daha sonra Faktor analizi ile faktorel aciklamasi yapilmistir.Bes faktor (61.674%) aciklayicili oranina ulasilmistir.
dc.description.abstractThis thesis focuses on studying the role of pricing strategies (PSs) on consumer purchasing decisions (CPD) at Diwan group of companies (DGC). Thus, researcher will study both from primary and secondary data. The thesis took a quantitative approach; (320) questionnaires, comprising (29) questions, collected (300) questionaries' after that used SPSS for analysis data. Results clearly indicated a significant usage factor analysis and Principal Components Analysis (PCA). Finally, have quite reasonable influence on buying items in DGC by (61.674%) variability.en_US
dc.languageEnglish
dc.language.isoen
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAttribution 4.0 United Statestr_TR
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectİşletmetr_TR
dc.subjectBusiness Administrationen_US
dc.titleThe role of pricing strategies on consumer purchasing decisions
dc.title.alternativeSatın alma kararlarında fiyat stratejisinin rolü
dc.typemasterThesis
dc.date.updated2019-01-20
dc.contributor.departmentİşletme Anabilim Dalı
dc.subject.ytmPurchasing
dc.subject.ytmPurchasing decision
dc.subject.ytmPrice
dc.subject.ytmPrice policies
dc.subject.ytmPricing
dc.subject.ytmStrategy
dc.subject.ytmStrategic
dc.subject.ytmStrategies
dc.subject.ytmFactor analysis
dc.subject.ytmConsumer behavior
dc.identifier.yokid10136078
dc.publisher.instituteSosyal Bilimler Enstitüsü
dc.publisher.universityBİNGÖL ÜNİVERSİTESİ
dc.identifier.thesisid448561
dc.description.pages99
dc.publisher.disciplineDiğer


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