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Marka imajının demografik faktörler çerçevesinde tüketici davranışları üzerindeki etkisi; THY-Anadolujet örneği

dc.contributor.advisorKanıbir, Hüseyin
dc.contributor.authorŞeker, Canan
dc.date.accessioned2021-05-08T10:32:28Z
dc.date.available2021-05-08T10:32:28Z
dc.date.submitted2014
dc.date.issued2018-08-06
dc.identifier.urihttps://acikbilim.yok.gov.tr/handle/20.500.12812/673302
dc.description.abstractMarka imajının tüketici tercihleri üzerindeki etkisi, demografik faktörler çerçevesinde incelenmiştir.
dc.description.abstractThe impact of brand image on consumer preferences, demographic factors were examined in the framework.en_US
dc.languageTurkish
dc.language.isotr
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAttribution 4.0 United Statestr_TR
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectİşletmetr_TR
dc.subjectBusiness Administrationen_US
dc.titleMarka imajının demografik faktörler çerçevesinde tüketici davranışları üzerindeki etkisi; THY-Anadolujet örneği
dc.title.alternativeThe impact of brand image on consumer behavior;THY-Anadolujet analyz
dc.typemasterThesis
dc.date.updated2018-08-06
dc.contributor.departmentİşletme Ana Bilim Dalı
dc.subject.ytmBrand image
dc.subject.ytmConsumers
dc.subject.ytmConsumer behavior
dc.subject.ytmDemographic characteristics
dc.subject.ytmConsumer preferences
dc.subject.ytmBrand
dc.subject.ytmDemography
dc.identifier.yokid10044045
dc.publisher.instituteSosyal Bilimler Enstitüsü
dc.publisher.universityOKAN ÜNİVERSİTESİ
dc.identifier.thesisid366743
dc.description.pages161
dc.publisher.disciplinePazarlama Bilim Dalı


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