The Impact of audience feedback on SNS user`s self - representation in the new media age

Abstract

This thesis examines the relationship between audience feedback and selfrepresentationon Facebook using Erving Goffman's dramaturgical model, focusing on theconceptions of audience and context on Facebook of Facebook-using students at Kadir HasUniversity. I am exploring participants' perspectives in four main areas: Audience Feedback onFacebook user's posts and photos; examining user's response to audience feedback;investigating user's self-representation on Facebook; and finally examining if people's onlineand offline personalities are different and if they are presenting themselves differently indifferent situations and with different people.I examine the impact of audience feedback on Facebook users' behavior, and understandhow Facebook users is re-presenting themselves online. Theoretically, I consider Goffman'smodel, by applying it to the findings and results of this study.Keywords: Online self representation, Social networking sites, Facebook, Audiencefeedback.