Reklam ve reklamın etkileri

Abstract

ADVERTISING and ADVERTISING EFFECTS (Neşe ÖZYÜREK) (Business Administration Department, Business Administration Programme) Key Words: advertising consumer goods and services trade message advertising effects social and cultural effects perception SUMMARY One of the main purpose of advertisement is to certainly increase the consumption of products and goods and spread the consumption in base.However While an advertiser is doing it, the advertisers affects not only purchasing products, but also the public life style, the formation of advertisement show big differences from a public to another. The World in a rapid globalization period, companies have to sometimes rival in the naional markets.Although while they are doing it to be success, they have to consider local differences, more over cultural and religious norms. An idea about advertisements that advertisements make people buy something, which they don't need.But despite that, advocates of ads asserted that advertisements can not create the nonexistential necessities only make unnnoticable necesseties occur as they aren't know. Making advertisement compaignes affects the perception of some products. Therefore, consumers admire the advertised products more than not been advertised products.They have a preference for the advertised products. The consumers, who watch commercials see the goods or products as the way of satisfaction of their emotions, which they can't find in their own lives or the way of escaping from their fears.lt means that advertisement present the consumer symbolic of pleasures. XIIIn developing countries, advertisements help to speed up the period of the social changes.They educates public in rising living standarts. Advertisements make children's purchase wishes between designing advertisements and children's eating habits.But since the advertised products aren't from all nutrient groups, advertisements can cause bad nutrition. It is asserted that advertisements can create on children the desire, which have whatever they see.Particularly, it is affirmed that the exaggareted ads can form on children warped concepts in the form that they can not distinguish the real from the imagination. XIII

ADVERTISING and ADVERTISING EFFECTS (Neşe ÖZYÜREK) (Business Administration Department, Business Administration Programme) Key Words: advertising consumer goods and services trade message advertising effects social and cultural effects perception SUMMARY One of the main purpose of advertisement is to certainly increase the consumption of products and goods and spread the consumption in base.However While an advertiser is doing it, the advertisers affects not only purchasing products, but also the public life style, the formation of advertisement show big differences from a public to another. The World in a rapid globalization period, companies have to sometimes rival in the naional markets.Although while they are doing it to be success, they have to consider local differences, more over cultural and religious norms. An idea about advertisements that advertisements make people buy something, which they don't need.But despite that, advocates of ads asserted that advertisements can not create the nonexistential necessities only make unnnoticable necesseties occur as they aren't know. Making advertisement compaignes affects the perception of some products. Therefore, consumers admire the advertised products more than not been advertised products.They have a preference for the advertised products. The consumers, who watch commercials see the goods or products as the way of satisfaction of their emotions, which they can't find in their own lives or the way of escaping from their fears.lt means that advertisement present the consumer symbolic of pleasures. XIIIn developing countries, advertisements help to speed up the period of the social changes.They educates public in rising living standarts. Advertisements make children's purchase wishes between designing advertisements and children's eating habits.But since the advertised products aren't from all nutrient groups, advertisements can cause bad nutrition. It is asserted that advertisements can create on children the desire, which have whatever they see.Particularly, it is affirmed that the exaggareted ads can form on children warped concepts in the form that they can not distinguish the real from the imagination. XIII