Inside advertising: The influence of commercials on society

Abstract

ACKNOWLEDGEMENTS There is not another way for achieving success without working hard, researching, focusing and spending a great deal of time and effort. Although it is possible to come across with constraints and facing difficulties throughout the process of working, the most satisfying feeling in the world is dealing with those difficulties and taking whatever is aimed for. First of all, I would like to express my sincere thankfulness and my great appreciation to the supervisor of my thesis Prof. Dr. Emin Doğan AYDIN who has given me the idea of the topic of my thesis, and this opportunity to complete my thesis for my Master's Degree in Visual Communication and Design. I really feel myself lucky for having him as my supervisor. His unlimited knowledge in visual communication encouraged me to present an excellent thesis for him. I would also like to thank to my parents who have always been supporting me throughout the process of my thesis. I really appreciate their great devotion, patience and sacrifice on me. In addition, I would like to thank to my friends, who have always supported me and encouraged me that I would write the best thesis. It is such a great feeling to have friends around and know that they will always be there for me no matter what happens. Dedicated to my parents... IpekUZAL ISTANBUL VII

LIST OF TABLES Table 5.1 Legal Bans on Advertising among EU countries94 Table 5.2 Proportion of Ontario Students Who Drank in the Past Year, 1993, 1999103 Table 5.3 Proportion of Ontario Students Having 5 or More Drinks at One Sitting in the Past Month, 1993, 1999103 VI