A study of the concepts of brand choice and brand loyalty and an application in the bank market

dc.contributor.advisor	Sezgin, Selime Demet
dc.contributor.author	Ezber, Hakan Murat
dc.date.accessioned	2020-12-21T13:37:55Z
dc.date.available	2020-12-21T13:37:55Z
dc.date.submitted	1990
dc.date.issued	2018-08-06
dc.identifier.uri	https://acikbilim.yok.gov.tr/handle/20.500.12812/326007
dc.language	English
dc.language.iso	en
dc.rights	info:eu-repo/semantics/embargoedAccess
dc.rights	Attribution 4.0 United States	tr_TR
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/
dc.subject	Bankacılık	tr_TR
dc.subject	Banking	en_US
dc.subject	İşletme	tr_TR
dc.subject	Business Administration	en_US
dc.title	A study of the concepts of brand choice and brand loyalty and an application in the bank market
dc.title.alternative	Marka segimi ve marka bağlılığı kavramlarının incelenmesi ve banka piyasasında bir uygulama
dc.type	masterThesis
dc.date.updated	2018-08-06
dc.contributor.department	Diğer
dc.identifier.yokid	10052437
dc.publisher.institute	Sosyal Bilimler Enstitüsü
dc.publisher.university	BOĞAZİÇİ ÜNİVERSİTESİ
dc.identifier.thesisid	364391
dc.description.pages	280
dc.publisher.discipline	Diğer

Except where otherwise noted, this item's license is described as info:eu-repo/semantics/embargoedAccess