Marka yayma stratejilerinde ürün benzerliğinin tüketici değerlendirmesindeki etkisi ve seçilen markalarda bir uygulama

dc.contributor.advisor	Erdil, T. Sabri
dc.contributor.author	Uzun, Yeşim
dc.date.accessioned	2020-12-11T13:01:44Z
dc.date.available	2020-12-11T13:01:44Z
dc.date.submitted	2002
dc.date.issued	2018-08-06
dc.identifier.uri	https://acikbilim.yok.gov.tr/handle/20.500.12812/318431
dc.description.abstract
dc.description.abstract		en_US
dc.language	Turkish
dc.language.iso	tr
dc.rights	info:eu-repo/semantics/embargoedAccess
dc.rights	Attribution 4.0 United States	tr_TR
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/
dc.subject	İşletme	tr_TR
dc.subject	Business Administration	en_US
dc.title	Marka yayma stratejilerinde ürün benzerliğinin tüketici değerlendirmesindeki etkisi ve seçilen markalarda bir uygulama
dc.title.alternative	The Effects of brand extension strategies on consumer`s attitudes related on the product similarity and a practice on selected branda
dc.type	masterThesis
dc.date.updated	2018-08-06
dc.contributor.department	Diğer
dc.subject.ytm	Brand
dc.subject.ytm	Product evaluation
dc.subject.ytm	Brand extension
dc.subject.ytm	Consumer preferences
dc.subject.ytm	Consumers
dc.identifier.yokid	113437
dc.publisher.institute	Sosyal Bilimler Enstitüsü
dc.publisher.university	MARMARA ÜNİVERSİTESİ
dc.identifier.thesisid	110403
dc.description.pages	162
dc.publisher.discipline	Diğer

Except where otherwise noted, this item's license is described as info:eu-repo/semantics/embargoedAccess