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dc.contributor.advisorYüksel, Berrin
dc.contributor.authorKaraca, Yusuf
dc.date.accessioned2020-12-02T09:53:12Z
dc.date.available2020-12-02T09:53:12Z
dc.date.submitted1996
dc.date.issued2018-08-06
dc.identifier.urihttps://acikbilim.yok.gov.tr/handle/20.500.12812/27880
dc.description.abstract
dc.description.abstractABSTRACT The fews of today's marketing understanding is to supply and to satisfy the demands of the consumer's. The consumer's satisfy includes not only the supply of demanded foods but also after necessary services. It is necessary that an establishment should approach customers with correct selling strategies to supply solutions together with its products. In the first part of this study, the development and evolution procers.of the concept of marketing is examined in the conceptual and organizational basis. In the second part, the subjects of selling strategies and management towards customers in examined parallel to the developments and evolution's mentioned in the first part. Among the selling strategies towards customers, firstly. The creation of direct selling force and management is dealt and secondly, independent selling organizations and representatives is examined in the context of indirect selling strategies.en_US
dc.languageTurkish
dc.language.isotr
dc.rightsinfo:eu-repo/semantics/embargoedAccess
dc.rightsAttribution 4.0 United Statestr_TR
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectİşletmetr_TR
dc.subjectBusiness Administrationen_US
dc.titleİşletmelerde müşterilere yönelik satış stratejileri ve yönetimi
dc.title.alternativeSelling strategies and management for customers at firms
dc.typemasterThesis
dc.date.updated2018-08-06
dc.contributor.departmentDiğer
dc.subject.ytmSale
dc.subject.ytmStrategy
dc.subject.ytmManagement
dc.subject.ytmSales management
dc.subject.ytmMarketing
dc.identifier.yokid51328
dc.publisher.instituteSosyal Bilimler Enstitüsü
dc.publisher.universityAFYON KOCATEPE ÜNİVERSİTESİ
dc.identifier.thesisid51328


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