Pazarlamada kişilerarası iletişim ve kitle iletişimi (Kayseri`de deterjan sektörü üzerine bir uygulama)

dc.contributor.advisor	Dursun, Yunus
dc.contributor.author	Göknar, Hülya
dc.date.accessioned	2020-12-07T11:35:46Z
dc.date.available	2020-12-07T11:35:46Z
dc.date.submitted	2001
dc.date.issued	2018-08-06
dc.identifier.uri	https://acikbilim.yok.gov.tr/handle/20.500.12812/139875
dc.description.abstract
dc.description.abstract		en_US
dc.language	Turkish
dc.language.iso	tr
dc.rights	info:eu-repo/semantics/openAccess
dc.rights	Attribution 4.0 United States	tr_TR
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/
dc.subject	İşletme	tr_TR
dc.subject	Business Administration	en_US
dc.title	Pazarlamada kişilerarası iletişim ve kitle iletişimi (Kayseri`de deterjan sektörü üzerine bir uygulama)
dc.title.alternative	Interpersonal communication and mass communication at marketing (A case study on detergent sector in Kayseri)
dc.type	masterThesis
dc.date.updated	2018-08-06
dc.contributor.department	İşletme Anabilim Dalı
dc.subject.ytm	Interpersonal communication
dc.subject.ytm	Mass communication
dc.subject.ytm	Consumer preferences
dc.subject.ytm	Communication
dc.subject.ytm	Marketing
dc.subject.ytm	Marketing communication
dc.identifier.yokid	109750
dc.publisher.institute	Sosyal Bilimler Enstitüsü
dc.publisher.university	ERCİYES ÜNİVERSİTESİ
dc.identifier.thesisid	108596
dc.description.pages	110
dc.publisher.discipline	Diğer

Except where otherwise noted, this item's license is described as info:eu-repo/semantics/openAccess