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    International marketing responsiveness: an exploratory study on the involvement of Turkish firms in the former USSR market 

    Akiş Toduk, Yeşim (2018-08-06)
    Bu tez eski SSCB ile gelişmekte olan bir ülke (Türkiye) arasındaki ticaret ve İş ilişkilerini keşfedici(expioratory) öncü bir araştırmadır. Bu özelliğinden dolayı, uluslararası pazarlama alanında bölgesel çalışmalar arasında ...
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    Critical success factors affecting e-commerce activities of small and medium enterprises in turkey 

    Coşgun, Volkan (2018-08-06)
    İş dünyasında son yılların en popüler konularından birisi olan e-ticaret, işletmeler için yeni fırsatlar ve tehditler yaratmaktadır. E-ticaret, müşteri tedarikci ilişkilerini ,iş süreçlerini yeniden şekillendirir, hatta ...

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