Browsing TEZLER by Author "Odelli, Nuşin B."
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Social pychological dimensions of TV commercials: a content analysis and subjects evaluation of machiavellian, conservative, and authoritarian messages found in television commercials
Odelli, Nuşin B. (BOĞAZİÇİ ÜNİVERSİTESİ/Sosyal Bilimler Enstitüsü, 2018-08-06).. a -XXX- ABSTRACT The purpose of this study was to observe through content analysis whether machiavellian, authoritarian, and conservative messages existed in Turkish television commercials, and how these commercials ...